Decals for cars come in several different forms, and for smaller stickers, three models stand out. These are the die-cut, kiss-cut, and transfer-cut methods of cutting the sticker. While you can use all three on a vehicle to your heart's content, each one has specific benefits that make it better for particular needs. The number of stickers you need to apply, the strength of the sticker, and the need to make the sticker stand out all come into play when you make a decision.
Die-Cut: Eco-Friendly and Easy to Read
Die-cut stickers are those that are trimmed all around the shape of the sticker. A die-cut sticker of a tire, for example, would show the tire graphic surrounded by a thin white border (the color doesn't have to be white, but it's extremely common), and the entire thing, even when the backing is still on, is the shape of the tire. These are eco-friendly in that there's not much waste paper once the sticker is used; it's just that piece of backing paper. These are also easy to read because the border sets the sticker apart visually from whatever you've put it on.
Kiss-Cut: Fragile Designs and Mass Stickering
Kiss-cut stickers are similar to die-cut; they have the graphic surrounded by the border and are cut to conform to the shape of the graphic. However, these have a larger backing, and when you peel off the sticker portion, you have a backing that shows the cut-out shape of the sticker in the middle of the leftover backing. These are better for designs where you don't want the edges to be potentially damaged when the stickers are being shipped. Plus, these tend to use square and rectangular backing, so they're easier to stack and fit in envelopes without crushing the edge of the sticker itself. They're also easier to remove quickly from the backing, so if you're placing the sticker on a lot of vehicles, like a commercial fleet, these will go a little faster.
Transfer-Cut: Background-Free and Blending In
Transfer-cuts are more intricate. When you want your graphic to sort of blend in with the item you're putting the sticker on, you'll want a transfer cut. In this cut, all of the extra sticker material that is not part of the lines of the design is cut away. So, the background you see around the graphic is the surface of the item that the sticker is on. You can still see the graphic, but you don't have a border that creates a visual separation between the sticker graphic and its surface.
If you're still not sure what might look good, speak with the sticker company and look at samples. You may want to ask about having sample stickers printed of your logo in all three styles, if possible, which will give you a better way to compare the three cuts. To learn more, contact a company like Black Diamond Designs.